Hi! I’m Michelle Lu.
I studied Product Design at Stanford, co-founded Viralspace.ai (creative insights for ads), scaled it to 7-figure ARR, and sold it in an 8-figure acquisition to Smartly. There, I led AI for Ads products for 3.5 years and got to work with some of the most iconic brands in the world.
I’m now thinking about the opposite side of this: consumer-led discovery and ways to help creators scale.
Outside of work, I love art, music, and anything creative. Ask me about ballet, my time in a San Francisco music collective, or my travels chasing all of the above.